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The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Aro...

The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
Jim Kalbach Rosenfeld Media Computers & Technology English Paperback 9781933820682
MRP: Rs 5000
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9781933820682
Paperback
Rs 5000
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Pages : 320
Release Date : 01 April 2020
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Dimension : 15.24 x 2.54 x 22.86 cm
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ISBN-10/SKU/ASIN : 1933820683
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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice&;to&;have, it's a strategic imperative.The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently Head of Customer Experience at MURAL, the leading online whiteboard. Jim has worked with large companies, such as eBay, Audi, Sony, Elsevier Science, LexisNexis, and Citrix.

In 2007, Jim published his first full-length book, Designing Web Navigation (O'Reilly, 2007). His second book, Mapping Experiences (O'Reilly, 2016), focuses on the role of visualizations in strategy and innovation. He blogs at experiencinginformation.com and tweets under @jimkalbach. Excerpt. © Reprinted by permission. All rights reserved. Defining JTBD

Every day, you have dozens of objectives that you strive to accomplish. You drink coffee to get energy in the morning. Then you might drive to a park&ndasht;and&ndasht;ride to take the train while you commute to work. At the office, you collaborate with colleagues to complete a project or deliver a pitch to a

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